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An accessible website isn't just a nice-to-have feature - it's essential. At Digital Presence in Christchurch, we believe that designing websites with accessibility in mind creates better experiences for all users, regardless of their abilities. When your website is accessible, you're not only complying with guidelines and regulations but also expanding your reach to a wider audience. Why accessibility matters for your business Did you know that approximately 15% of the global population lives with some form of disability? That's over a billion potential customers who might struggle to use your website if it's not designed with accessibility in mind. Aside from the ethical considerations, accessible web design offers tangible business benefits: Broader audience reach : an accessible website design can be used by everyone, including people with visual, auditory, neurological, and physical impairments. Improved SEO : many accessibility practices align perfectly with SEO best practices, helping your website organically rank higher in search results. Enhanced user experience : features that help users with disabilities often make the experience better for everyone. Legal compliance : many countries already have laws requiring websites to be accessible, so making your website design accessible now reduces the risk of future compliance issues. 7 Accessibility best practices that benefit all users As a leading web design agency in Christchurch, we integrate accessibility into every project we undertake. Let's explore how you can do the same. 1. Optimise colour contrast for better readability Poor colour contrast makes content difficult to read for users with visual impairments, but it affects everyone, especially in challenging lighting conditions like bright sunlight. For example, a contrast ratio of at least 4.5:1 for normal text and 3:1 for large text is recommended. While black text on a white background provides excellent contrast (21:1), using slightly softer combinations reduces eye strain for all users. 

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