Insights...

If you are facing the challenge of establishing your business’ online visibility and generating leads in an increasingly fierce and competitive market, Google Ads will be on your radar. They are revered as the ideal digital marketing solution for businesses with negligible SEO traction and an urgent need for quick results – a catalyst for increasing website visitors and, if executed well, generating sales. Why do businesses love Google Ads? Instant impact One of the most impressive aspects of Google Ads is its immediacy. From the moment a campaign is launched, the effects are palpable. Website visitor numbers surge, hot leads pour in, and, crucially, sales follow suit. Additionally, the instantaneous feedback loop offers unparalleled insights and allows for rapid adjustments to optimise performance. Measurable results Few other digital marketing channels offer the level of tracking and measurement that Google Ads does. With the click of a button, you glean invaluable insights into the performance of the campaign, from click-through rates to conversion metrics. This transparency means you can make informed tweaks and fine-tune your Google Ads strategies. 

Google are disruptors. Just as you get comfortable with your digital and online marketing, a spanner is thrown into the works. True to form, Google deactivated all free websites made with Google Business Profiles and website visitors directed Business Profile instead. The abrupt switch off on 5 th March 2024, has left some small business owners scrambling to maintain their digital presence. What was a Google My Business website Google My Business websites were simple one-page sites created for free through a Google Business profile. The sites offered basic like preset layouts and customisable content sections automatically generated from the information provided in the profile. How do I know if my Google My Business website was affected? Google My Business websites have URLs ending in '.business.site' or '.negocio.site'. If your website has been taken down, when you access it, you’ll be redirected to your Google profile (until 10 th June 2024, after this date you’ll get a dreaded 404 page not found message). 

Google AdWords search ads & Google Display Network display ads are the most effective tools for marketers to create a successful PPC campaign! Read now!

Elevate your local SEO strategy with dedicated service pages. Learn how to boost visibility and attract more customers. Contact Digital Presence today!

Unlock the power of Google Ads with our beginner's guide tailored for small and medium business owners. Expert tips and strategies await! Start now.

Elevate your website's success with expert insights on crafting powerful CTAs. Maximise engagement, boost CTR, and convert visitors into loyal customers.

Elevate your website's success with expert insights on optimising speed and mastering Google's Core Web Vitals. Stay ahead & enhance the user experience now!

Discover expert tips for optimising mobile-friendly websites. Stay ahead of the curve with our comprehensive guide. Boost your site's performance now!