What is a digital presence? And, how to give it a boost

Below are recommendations to enhance your brand’s online visibility. However, it is important you invest time to create a web marketing strategy so each of the suggestions can work cohesively to deliver the best results. 

1.   Pay attention to detail.

Everything you publish online needs to be optimised for search – social media posts, business directory listings, SEO website content. SEO is crucial for successful content marketing.

However, the SEO techy side of your website the searchers don’t see is often neglected. The search engine bots need as much information as possible to help them understand the website content – optimising image labels, for example, is a small detail that helps with SEO.

2.   Be consistently brilliant

Online advice about how to get more visitors to your website and social media platforms recommends publishing content consistently to increase your brand’s visibility, and this is sage advice. However, the content you publish needs to be quality.

Publishing mass-produced low-quality content harms your digital presence. Searchers will be turned off just as much as the search engines. If you can only commit to blog writing once per month, that is fine – resist the temptation to publish for the sake of it.

To stand out you need to create content to enhance your digital presence – white papers, how to guides, original blog posts and guest posts are great ways to further the reach of your site and demonstrate you are expert in your field. Always keep Google’s mantra in mind: E-A-T (expertise, authority and trust).

3.   Make an impact with visual content

Visual content is a powerful way to strengthen your brand’s identity and convey its message. Well-produced visual content connects your target audience with your business on a deep level which is why a style guide is imperative. Incorporate brand colours, fonts and imagery to support your brand - you want consumers to immediately recognise your brand no matter which way they find you online.

Visuals such as infographics or video production are high impact content - a great asset to a website while being highly shareable across social media platforms.

4.   Focus on where your target audience hangout online

There’s a wealth of social media platforms to publish content on, but should you publish on them all? Take a look at the demographic information below, it’s collated from a Sprout Social study dated March of 2021:

Facebook:  largest age group is 25-34 years old; gender split is 44% female and 56% male. The influx of silver surfers means it’s a great platform for many businesses – they have the spare money to spend.

Instagram: largest age group is 25-34 years old; gender split is 57% female and 43% male. Instagram gives access to a high-earning demographic, but note it has recently been overtaken by TikTok as teens’ preferred social media.

Twitter: largest age group is 30-49 years old; gender split is 32% female and 68% male. Short straightforward interactions make it a great platform to share content and generate discussion.

LinkedIn: largest age group 46-55 years old; gender split is 51% male and 49% female. With a high educated user, LinkedIn enables you to drive a targeted social media campaign for B2B companies.

Focusing on the platforms you know your customers are active on is most effective to generate sales and leads.

5.   Be dynamic

The digital landscape is fast moving and innovative, being responsive to the latest Google updates is crucial to maintain your digital presence; changes to algorithms can play havoc with visibility.

Being dynamic is more than implementing the latest SEO practices, it’s also about keeping abreast of the latest user experience and content marketing trends. A stagnant and outdated website design with stale content will hamper your brand’s progress and development -  a responsive business website that is intuitive to use and populated with fresh informative content encourages return visitors.

Your brand’s digital presence is like a small child; it needs TLC, attention and nurturing to help it reach its full potential. With time you will create a digital presence to bring your brand to the forefront of both the search engines and customers’ minds.

Digital Presence (the Christchurch web design company and digital marketing agency) helps small businesses to develop and fine tune their online footprint to maximise their growth potential. From marketing strategy, website design and development, SEO content creation and Google Ads, we’ll help to raise the profile of your business for long term sustainable success.

If you are reading this and thinking this is all too much, don’t worry; we are proudly a jargon free digital marketing agency. If you would like to learn more about how we can support your business’ online visibility, contact us today. You can click here to drop us a line or call 0274 278047 for an informal chat.