How to improve your website’s efficiency

Whether your business is in the embryonic stage, or even if it is well established, chances are high that you have spent a significant amount of time deliberating your business’s digital presence and how you can maximise its effectiveness to boost profits. Perhaps you’ve noticed that visitor numbers have dwindled or that your web-based sales have dropped? You need to take positive action to restore the status quo before a significant financial impact is felt. In today’s competitive marketplace, simply having a website is not enough and unfortunately does not guarantee business success. So, how can you improve your website’s efficiency?

Take the guesswork out of the problem. You need to fully understand why your website is not performing as it should. You will have access to some detailed analytics from your website, so use it!

You need to understand how each page performs before you undertake any search engine optimisation (SEO) or a comprehensive website re-design . Yes, it’s a time-consuming task but it will provide you with valuable data that you can use to improve your website’s efficiency. If this is beyond your skillset, it is wise to collaborate with technical heads to work through the data. Here at Digital Presence we are an expert SEO agency and provide web development Christchurch so we can work with you to identify the key areas that need to be addressed. We will inspect the robustness of the technical framework, determine where improvements can be made so that your website is more search engine friendly for organic search and show you how your website can be tweaked for more intuitive user experience.

Identify whether your website is: 

Is your site designed for the user, or to meet your business needs? The design needs to help users reach their goals with easy to reach information – navigation, FAQs, opening hours, product descriptions and testimonials, for example. Is the checkout process intuitive? Are there too many distractions on the page that dilute the power of the call to action?

A slow-loading website and slow responding servers or ones that frequently crash impacts a website’s ranking position. This can be caused by the inclusion of image files that are too large or messy HTML and CSS.

The SEO tactics that may have been performing adequately for you a couple of years ago, may now be doing your website more harm than good. Google regularly updates the algorithms that they use to rank your website which means that your SEO may no longer be compliant with their guidelines.

· Review the keyword performance. Which ones provoke the greatest traffic?

· Review your content . Have you incorporated efficient keywords? They may just need updating.

· Review the on-page SEO – meta descriptions, title tags, URLs and page titles.

Your website is your greatest asset. It is a vital tool for increasing revenue and capital, and so you must optimise its efficiency. Whatever you spend on the site, in terms of time or money, will give you a very healthy return on the investment; it connects you with current customers, generates new leads, strengthens your brand’s reputation, and can give your business the competitive edge over other companies in your industry. Once your website is optimised, you will also benefit from being able to assess the metrics that it provides – giving you a valuable opportunity to identify where new business opportunities may lie.

At Digital Presence our intuitive websites are designed with technical excellence, an SEO super-charge and stunning aesthetics– vital ingredients for an efficient and successful website. Click here to find out more about our affordable web design services in Christchurch.