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What does responsive web design mean? And why do I need it?
If you’ve been trawling web design company websites, you’ll have come across the term ‘responsive web design’ or, as it’s also commonly referred, a ‘mobile friendly website’. They are frequently used phrases by website designers who often assume people fully understand what they mean and the benefits of a responsive web design. But these terms are unintentionally simplistic and as you will read, a responsive web design is far from simplistic and provides wide ranging benefits for businesses.
What is a responsive web design?
Responsive web design is the marriage of design and code to ensure the website adjusts to the size of a device’s screen without intervention by the user. It gives the same viewing experience whether you are accessing the web page on an iPhone, desktop or a home cinema screen.
Why do I need a responsive web design for my business?
Google loves responsive websites
Remember, Google’s primary function is as a Q&A service, providing searchers with relevant and high-quality replies as quickly as possible. Responsive web design is high up on Google’s SEO wish list, and you will be rewarded if the design meets Google’s standards.
When your website ticks SEO boxes by being fast-loading, accessible on any device and consistently delivering quality engaging content to visitors, Google rewards you by ranking your website in a higher position on the search engine results page and sending more traffic your way. Google loves websites optimised for success.
A responsive web design makes your customers happy
With branding they recognise, easy access to the information or products they want and a swift checkout, a responsive website is a pleasure to use. For website visitors to become returning customers, they need to enjoy using your website – and this is exactly what a responsive web design is capable of. The best website designs seamlessly link the UI and UX of a website design for different devices and platforms.
What is UI?
UI is an abbreviation of user interface. UI is a collective of visual digital interactive elements of a website – the typography, the colours, buttons, icons, imagery and spacing – using the brand’s visual assets to create a consistent, coherent and appealing intuitive extension of the business.
What is UX?
UX means user experience, and it’s the process of developing and improving the interactions between the user and the company. Unlike UI, UX is not limited to the digital world – it’s about how the users of your website feel interacting with your business. Can they easily find the product they are looking for? Can they complete the checkout process without having to duplicate information? UX is about creating a relevant, efficient, and easy experience.
A responsive website design is future proof
The days of designing a website solely for desktop are long gone. The speed new technologies innovate is staggering and has pushed website designers to rethink how their work is displayed on today’s devices, but also those of the future - the solution is a responsive web design.
While you can pay for Google Ads to gain greater visibility and generate leads for your business, SEO and organic search are key to the success of your website, and a responsive web design is the foundation on which to build your digital presence and rocket launch marketing strategies.
If you want to learn more about responsive web design and how it can be leveraged to transform your online marketing, contact us today to arrange a no-obligation chat.
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