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Unlock the power of SEO: Understanding keywords
SEO keywords are the magic words used to unlock the virtual doors to your digital presence. They are the secret sauce to help users find exactly what they're looking for in the vast digital landscape. But let's be honest, if you're new to the world of SEO, navigating this territory on your own can feel overwhelming.
Which SEO keywords should you use? How do you choose keywords to skyrocket your rankings, drive traffic like a stampede, and ultimately generate sales? These questions are enough to make even the most seasoned digital explorer break a sweat.
There are three traits the best SEO keywords need to possess:
- Relevance
- Topical authority
- Search volume
This combo helps you focus on profitable search queries and attract visitors who are looking for your products and services. Keywords guide search engines to match website design with user queries, acting like breadcrumbs through the pages.
For example, Digital Presence is a website dedicated to digital marketing. Throughout the website, you’ll notice the repeated use of relevant specific words through the content. These include:
- Web marketing
- Website design
- Search engine marketing
- SEO
These categories assist search engines in comprehending the website's subject matter. This, in turn, enhances the likelihood of the website ranking for relevant keywords. It achieves this by bolstering the website's authority in that particular field.
Writing only one SEO article for each keyword is not enough. To establish topical authority, a website should cover a topic thoroughly instead of just focusing on individual keywords. Websites with low domain ratings can still be successful, even though they may not rank well theoretically.
Users use the words above to search for info and services about digital marketing. These words are common and have lots of competition. To use SEO keywords effectively, you need specific keywords with less search volume but that is closer to making a decision.
To
improve website SEO and gain trust, create SEO content that engages searchers at each stage of the buyer journey. You can see how Digital Presence uses this strategy in the blog section.
Stage #1: Awareness
At this stage, users are seeking answers to questions. Grab attention with what, where and how questions and solutions: Why has my website’s Google ranking nosedived? How do you choose the best website designer?
Stage #2: Consideration
Here, people compare choices: hire a web designer or do it myself. It's a chance to help them decide. SEO v Content marketing, which one is best for your business?
Stage #3: Decision
The final stage is when website visitors are ready to make a purchase. They use more specific words like Christchurch digital marketing or web design services Christchurch. These words are found in Digital Presence blog posts and website content.
Choosing the best keywords to target is not an art, it’s a science. Website metrics and thorough keyword research help to identify which ones should be exploited to boost the success of online marketing. Find a middle ground between main keywords, short and general terms, and long-tail keywords, which are longer and more specific. Use keywords that match each stage to help your customers navigate their journey.
If your website is underperforming and needs some SEO TLC, contact Digital Presence today. We’ll take a look at your website and identify the areas it needs help with. We promise a jargon-free solution to get your website back on track and meet your business needs. For a free no-obligation chat, call 0274 278047 or click here to drop us a line.
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