FAQs

Metric led and fuelled by research, Digital Presence creates and activates a custom digital marketing strategy to improve your website’s position on the search engine results pages (SERPs) and increase the organic traffic of a highly targeted audience.

Delivering brand affirming high performance SEO, the focus is on increasing website visibility ahead of competitors and to generate quality qualified leads. The best SEO services harmonise the four pillars of website optimisation: onsite SEO, offsite SEO, local SEO, and technical SEO. As a Christchurch SEO agency, we look at your business and its current digital presence holistically creating a digital marketing strategy tailored to get you the best results.

Before we commit to saying yes, we need to perform an SEO audit. It may be your current website is technically sound but needs keyword and onsite SEO attention, or perhaps a local SEO Christchurch boost to increase your business website’s visibility.

Sometimes undertaking remedial work is more expensive than starting from scratch. Digital Presence has several small business website design packages to take advantage of. A clean, optimised, and responsive web design is the foundation of high-performance digital marketing and the key to unlock sustainable organic business growth. 

The timeline for achieving tangible results through SEO can vary based on various factors, including your specific market and other considerations. SEO is widely recognised as a long-term marketing strategy, and it's important to set realistic expectations. Typically, we advise our clients that it can take anywhere from 6 to 12 months before they begin to observe significant outcomes. (Sooner for smaller wins or less compeitive niches) This duration allows for the implementation of effective optimisation techniques, the indexing and ranking of optimised pages, and the gradual accumulation of organic traffic. Patience and consistency are key to achieving sustainable and lasting results through SEO, and our team is committed to guiding you through this journey with transparency and expertise. By focusing on long-term success, we aim to position your website for sustained growth and increased visibility in search engine rankings.

While SEO is a long term online marketing strategy – it does not give the instant results of a PPC or Google Ads campaign – at its heart are website metrics, which means its results are quantifiable and measurable. The impact of the SEO actions is monitored, tracked, and reviewed – the source and numbers of website visitors, impressions, rankings, bounce and conversation rates, to name but a few.

At the start of our collaboration an SEO audit is completed to clarify where your web design is at, and the steps needed to improve its position in the SERPs. Our SEO consultant (Christchurch based) collates and analyses the data providing regular jargon free SEO performance reports - you don’t have to be an SEO expert to understand them. 

From one-time web design optimisation through to ongoing onsite optimisation, and the regular creation of SEO content, all fall under the umbrella term of SEO services. The cost of hiring a digital marketing expert and SEO agency is dependent on several factors: how competitive the market is for your niche, the health of your current digital presence, the audience you are targeting, and the business goals you want to achieve. All these factors influence how large your search engine marketing budget needs to be.

Digital Prescence works with integrity and transparency. Any SEO recommendations are made to benefit your business. You will never be sold SEO services you don’t need.

Just as Google is on a quest to improve the quality of their search engine experience, Digital Presence is also on a constant mission to improve the quality of the websites we manage. Using only the latest white hat SEO techniques and with quality as a priority, our web design Christchurch team proactively monitors websites. Any changes to SEO are identified and actioned swiftly, so recovery is quick and easy. 

PPC (‘Pay Per Click’) is a type of online advertising where you only pay for each time a user clicks on an advert that takes you through to your site.

There are many PPC platforms available, however the most popular is Google Ads. AdWords is segmented into: search, display, remarketing, and YouTube.

Google Search Ads refers to sponsored results which appear at the top of the Google listings when you type in a search query. Google Display Ads refers to textual or graphical advertisements placed on third party sites. 

Google Display Remarketing lets you target your advertising to people that have already visited your website, allowing you to convert window shoppers into customers.

Want to stay ahead of the competition? Google Ads is the key. Google Ads is just one of the principal online marketing tools you can access to gain and maintain the competitive edge. 

With prime visibility within the top 5 Google search results on the first page of Google, your business benefits from immediate exposure to an already warm, targeted audience in the right geographic locations, with relevant likes and interests, age, and demographic etc. 

Detailed reporting, tracking and monitoring makes every dollar you spend on Google Ads bring real value to the business, maximising your online advertising ROI and achieving your marketing goals.

Google uses a combination of factors to determine the placement of ads. The most significant factors include the bid amount (how much an advertiser is willing to pay), ad quality, and the expected impact of the ad. Ad quality is assessed based on factors such as relevance, click-through rate, landing page experience, and historical performance.

Yes, one of the benefits of Google Ads is that you have full control over your budget. You can set a daily or monthly budget, and Google will ensure that your ads stay within that limit. Additionally, you can adjust your budget at any time based on your marketing goals and financial considerations.

The time it takes to see results with Google Ads can vary depending on various factors, including the competitiveness of your industry, the quality of your ads and landing pages, and your budget. Generally, you can start seeing initial results within a few days or weeks. However, it's important to continually optimize and refine your campaigns to achieve sustained success.

Absolutely! Google provides robust tracking and reporting tools to monitor the performance of your campaigns. You can track metrics such as impressions, clicks, conversions, click-through rates, and cost per acquisition. These insights help you measure the effectiveness of your ads and make data-driven decisions to optimize your campaigns for better results.

While SEO (Search Engine Optimisation) is important for organic visibility, Google Ads can complement your SEO strategy by providing immediate visibility and targeting specific keywords or audience segments. It can be particularly beneficial for new businesses, time-sensitive promotions, or specific marketing objectives. The combination of SEO and Google Ads can provide a comprehensive and well-rounded digital marketing approach.

While it's possible to manage Google Ads campaigns independently, partnering with a professional digital marketing agency can provide numerous advantages. Agencies have extensive experience and expertise in campaign management, keyword research, ad optimization, budget allocation, and performance tracking. They can help maximise your return on investment (ROI) and save you valuable time and resources.

Blogging plays a crucial role in SEO by providing fresh, relevant, and engaging content for your website. Regular blog posts help improve your search engine rankings, increase organic traffic, and establish your brand as an authority in your industry. Blogs also provide opportunities for internal linking, keyword optimization, and social media promotion, all of which contribute to enhancing your overall SEO strategy.

Our blog writing services are designed to help businesses boost their online presence and drive targeted traffic. Our team of skilled writers produces high-quality, SEO-optimised blog posts tailored to your industry and target audience. By consistently delivering valuable and informative content, we help improve your search engine visibility, attract potential customers, and establish your brand as a thought leader in your field.

We take quality seriously and follow a meticulous process to ensure the excellence of our blog posts. Our writers are highly experienced and well-versed in various industries. They conduct in-depth research, ensuring the accuracy and relevance of the content. Every blog post goes through a rigorous editing and proofreading process to maintain impeccable grammar, style, and readability. Our goal is to provide you with well-crafted, engaging, and informative blog posts that resonate with your target audience.

Absolutely! We understand the importance of consistency and aligning with your brand's voice and tone. Before we begin crafting blog posts for your business, we work closely with you to understand your brand identity, messaging, and desired tone. This collaborative approach ensures that the blog content we create reflects your brand's personality, values, and unique voice.

The frequency of blog post publication depends on your business goals, available resources, and target audience. We can work with you to determine an optimal publishing schedule based on your specific needs. Consistency is key, whether it's publishing blog posts weekly, bi-weekly, or monthly. Regularly updated content demonstrates your commitment to providing valuable information to your audience and can have a positive impact on your SEO efforts.

Yes, our blog writing services encompass SEO best practices to maximize the visibility and effectiveness of your content. Our writers are well-versed in keyword research, on-page optimisation, meta tags, headings, and other SEO techniques. We optimise each blog post to target relevant keywords, improve search engine rankings, and drive organic traffic to your website.

Absolutely! We can assist you in generating blog topic ideas based on your industry, target audience, and business objectives. Our team stays updated on industry trends, customer preferences, and popular topics to ensure that the content we produce resonates with your audience and aligns with your content marketing strategy.