How to choose the best website designer
Whether you are building a digital presence for your business from scratch or are looking to squeeze more profit from your current online activities, knowing which the best website design agency is to work with can feel like an uphill struggle. We hear you.
Choosing a website design agency is not a decision you can afford to take a punt on. After all, your business website is often the first point of contact your potential clients and customers have with your business. You maybe offering the deal of the century or using the website to showcase your expertise and professional knowledge, but if your website is lousy, potential customers simply click away into the arms of your competitors.
Yes, your website design influences whether people choose to do business with you. This is why it is critical to choose a web design company to that will help you reach your target audience and achieve your business goals.
Essential expert web design clues
Over promising and under delivering is a common complaint of the digital marketing industry and adds to the sense of overwhelm and frustration for business owners trying to boost the performance of their business. So, how can you choose the best web design company? Here are some essential clues to look out for:
The website designer listens to you
Nobody knows your business as well as you do. You are an expert in your industry and will have some ideas as to how you want your business to be portrayed online. If the web designer doesn’t listen to you, run to the hills. The most effective website designs are born from collaboration.
The web designer is full of ideas
You are expert in your field, and the website designer hopefully in theirs. Sure, you can have a replica of the website you suggested, but a professional website designer brings new proposals and ideas to the table – this is what you are paying for! A website designer uses their expertise and experience to create websites to please the visitor and the search engines alike.
The web design agency is multi-discipline
A visually beautiful website is only part of the story. A high-performance website design is brand rich, mobile responsive, and deliver a fantastic user experience. But it also generates leads through its ‘back-office’ technical website SEO and sales converting SEO content. Without thought to these other areas of digital marketing, your website is a dead duck, a blot on the digital landscape. Keeping everything under one roof and in-house means the whole process is streamlined – saving you time, stress, and money.
The web designer has an active portfolio
While screenshots of websites are a helpful guide to see previous examples of creative work, a professional website designer should offer potential clients the opportunity to see live websites they have created. Invest time going through the websites – are they easy to navigate? Do they work on your mobile? How is the customer journey? Did you find information easily?
Delivering business web design Christchurch and across New Zealand, Digital Presence is a dynamic digital marketing agency. We look at your brand’s online representation holistically to create a stunning high performance, optimised website design to strategically drive visitors to your website and grow your business goals.
To learn more about the website design we can create for your business and all that we do at Digital Presence, why not get in touch for an informal chat? Click here to send a message or call on 0274 278047
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