5 SEO myths you need to stop believing in 2023

Are you ready to take your SEO game to the next level in 2023? Then you need to make sure you’re up to date on the latest SEO trends and digital marketing strategies. But before you start implementing any new tactics, it’s important to know which SEO myths you should stop believing in.

Here are five common myths Christchurch SEO digital marketing agency Digital Presence regularly busts:

Myth #1: SEO is dead

This is one of the most pervasive SEO myths out there. SEO is far from dead. SEO is becoming increasingly more important as search engines evolve and become more sophisticated. While people are using search engines to find information, SEO will remain an important part of any digital marketing strategy.

Myth #2: SEO is all about keywords

Keywords are certainly a huge part of SEO, but they’re not the only influencing factor. Search engines consider a variety of factors when ranking websites, including content quality, the user experience of the website design, and even social signals. So, while keywords are still important, it’s important to focus on creating high-quality content optimised for both search engines and users alike.

Myth #3: SEO takes too much time

Yes, SEO does take time, but it doesn’t have to be a long and tedious process. There are tools and strategies you can implement to make the process easier and more efficient. Additionally, you can outsource certain tasks to SEO website experts who get the job done quickly, effectively and without stress. So, while SEO does take time, it doesn’t have to be a long and drawn-out process or cause you anguish!

Myth #4: You don’t need to optimise for mobile 

Another common SEO myth is that you don’t need to optimise for mobile. Mobile optimisation is now more important than ever - it’s essential to make sure your website is accessible and responsive on mobile devices. Additionally, you should make sure content is optimised for mobile users by using shorter paragraphs, larger font sizes and suitable graphic designs.

Myth #5: You don’t need to update your content

Search engines are constantly looking for fresh, relevant quality content, and if your website doesn’t tick these boxes, it’s likely to be pushed down in the rankings. Website content is how you inform visitors about the products and services the business offers, and it’s also a powerful tool to inspire visitors to become consumers. Add some SEO content magic and the message you are delivering gives your website a boost in the search engine rankings too.

The digital landscape is fast moving and continually evolving, and search engine marketing and SEO is included; however, the SEO pillars remain stable – responsive, intuitive and user-friendly web design, keyword optimisation and a focus on quality content. Don’t sweat the small stuff; for 2023 focus on strengthening the SEO foundations of your website to help your website rank higher in search engine results.

For further information about how to boost your website’s SEO, increase visitor numbers and generate those leads, contact Digital Presence today.