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How to use graphic design to achieve the big picture
The most successful global brands have conquered graphic design and captured the imagination of their audience: the swoosh of Nike, Apple and Beats by Dr Dre. However, we don’t all have access to millions of dollars to spend on the best graphic designers.
Does it matter? Not one jot.
A cursory online search reveals the creativity and brand excellence of many small business website designs. Scroll through social media to see how Facebook ads and Instagram feeds are awash with businesses using graphic design to maximum effect: displaying their products and services to create an army of devoted followers.
Digital Presence champions small businesses and are pleased to add graphic design services to our digital marketing arsenal. In a changing world where business is online as much as it is on the street, graphic design is a business essential helping small businesses compete with bigger brands. Whether you are a solopreneur embarking on a new business venture, or already running an established business, cohesive graphic design is the key to gaining the competitive advantage.
Why is graphic design important in digital marketing?
Digital marketing is vital for running a successful business online. An SEO website design, a content marketing strategy and graphic design are a necessity to make your brand visible, memorable, and relatable to your target audience. Graphic design is an important piece of the puzzle.
First impression
You only get one opportunity to make that all important first impression, so you need to make it a good one!
Brand identity
The best graphic design is an expression of your business’s ethos and mission and will make a positive impact on your target audience.
Communication
Using a variety of media to deliver the brand message, graphic design delivers visuals to convey specific information, ideas or emotions to a target audience. From infographics and logos, website designs and apps, to animation and video production, graphic design services unite information to user experience.
Credibility and trust
When a brand’s physical and digital presence uses consistent graphic design elements, credibility and trust are the biproducts. A website is at the heart of an online business, but graphic design joins the dots between other marketing collateral – whether that’s traditional marketing, email marketing, newsletters, and business video productions.
Increased lead generation and sales
When graphic design is incorporated into a digital marketing strategy, the only outcome is increased sales. A strong brand identity, attractive visuals, effective communication of principles and ideas, and increased credibility and trust in the brand, leads to more opportunity.
The world is increasingly visual centric – image is everything. Graphic design has never been so important; it’s everywhere we look. From devices to websites, and brick and mortar stores to packaging on the food we buy. It’s vital to harness the power of graphic design for business success. So be bold, be proud of your brand and stand out from the crowd.
Digital Presence is a boutique digital marketing agency, improving brand visibility for businesses using the latest search engine marketing innovations, and now providing graphic design services CHCH Christchuch. If you would like to learn more about how we can work together to breath fresh life into your venture, contact us today for a free no-obligation chat.
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