How to choose the best digital marketing agency for your business
Fay Roe
Whether you are green behind the ears with a start-up or a pivoting business pro, you know that to survive in this economic climate you have to bite the bullet and up the game of your venture’s digital presence.
But, how on earth do you choose the best digital marketing agency to work with?
You’ve got money to spend, but this is an investment – it’s not money to burn. You have people to meet, discussions to have and decisions to make. So, to help you on your quest, here are key areas you should consider:
Do you like and trust the person who will be working on your website?
Yes, it does seem superficial, but do you like and trust the person who is going to be working on your business?
It’s critical you do; from
understanding your website design ideas to managing your PPC budget and campaigns, they are making decisions that will impact the success of your business. The value of trust can never be underestimated.
Does the size of the digital marketing agency matter?
You may be drawn to the biggest SEO company in NZ because they provide digital marketing for some of the most recognisable brands (plus they have a wealth of resources, right?). Everything appears to be bigger and bolder. However, is your business likely to be as valued as much as their other bigger clients?
Yes, you should evaluate the best digital marketing agency in terms of the skillset, but also think about client care and customer service. It’s a tossup between being a file number or an individual.
Are rankings the number one focus of the digital marketing agency?
We’ll get your business ranked on the first page of Google; you’ll see a huge spike in website traffic; your profits will soar. You’ll hear all kinds of promises, and the route to online success will sound simple: get on the first page of Google.
But this is only achievable when your business is looked at holistically.
A digital marketing agency should tailor a strategy to achieve your short- and long-term business goals; to help your business become sustainable. This means:
- A website designed for technical SEO, organic search and user experience
- SEO focused content
- Pay-per-click (PPC) /Google Ads
Do you understand how they are going to achieve the goals?
If you have spoken to a digital marketing or SEO agency and been told they can’t reveal the methods of how they are going to rocket your business’s sales – run to the hills. They may say they don’t want competitors to find out their secret sauce. However, it is more likely their methods manipulate the algorithms for short term success.
For you, this is problematic – a dubious SEO tactic today becomes Google’s penalty tomorrow, and yes, that can mean permanent deletion from Google - business suicide.
Digital Presence specialises in helping SMEs achieve their business goals with tailored digital marketing strategies. There’s no jiggery-pokery, there’s no complex techy terms to baffle or confuse, there’s no hidden costs – just straight-up, transparent digital marketing. Call us today
for a genuinely free no-obligation chat to see if we can work together.
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An accessible website isn't just a nice-to-have feature - it's essential. At Digital Presence in Christchurch, we believe that designing websites with accessibility in mind creates better experiences for all users, regardless of their abilities. When your website is accessible, you're not only complying with guidelines and regulations but also expanding your reach to a wider audience. Why accessibility matters for your business Did you know that approximately 15% of the global population lives with some form of disability? That's over a billion potential customers who might struggle to use your website if it's not designed with accessibility in mind. Aside from the ethical considerations, accessible web design offers tangible business benefits: Broader audience reach : an accessible website design can be used by everyone, including people with visual, auditory, neurological, and physical impairments. Improved SEO : many accessibility practices align perfectly with SEO best practices, helping your website organically rank higher in search results. Enhanced user experience : features that help users with disabilities often make the experience better for everyone. Legal compliance : many countries already have laws requiring websites to be accessible, so making your website design accessible now reduces the risk of future compliance issues. 7 Accessibility best practices that benefit all users As a leading web design agency in Christchurch, we integrate accessibility into every project we undertake. Let's explore how you can do the same. 1. Optimise colour contrast for better readability Poor colour contrast makes content difficult to read for users with visual impairments, but it affects everyone, especially in challenging lighting conditions like bright sunlight. For example, a contrast ratio of at least 4.5:1 for normal text and 3:1 for large text is recommended. While black text on a white background provides excellent contrast (21:1), using slightly softer combinations reduces eye strain for all users.
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