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Does your website need some love?
What’s the state of your business website? Is it ticking along nicely and serving its purpose? Or is it the elephant in the room? You know it needs some TLC, but you spend your time and energy elsewhere.
To keep customers engaged with your business, brand relevant and fresh website content is required but attention also needs to be paid to the website you publish it on. A website user experience survey by Blue Fountain Media found that 81% of respondents think less of a brand if the website is deemed out of date.
A website that looks like it’s a survivor of a bygone digital era does not instil buying confidence. A fresh and contemporary business website shows the visitor your business is thriving and open for their custom.
Is it time to update your website?
As a business owner you will be more than aware of the importance of having a digital presence; however, the digital world is continuously evolving and innovating – and your website should be no exception.
If you are unsure whether your website needs updating, ask yourself the following questions:
- Is your website older than three years?
- Do you find yourself apologising for your website before you give someone the URL?
- Does your website reflect your brand?
- Have your sales been slowing?
- Could your website do more to convert visitors into customers?
If you have answered yes to any of these questions, it’s time to update your business website; after all, there’s a fine line between making do and sabotaging business success.
7 ways an updated website design helps your business grow
A business website is more than a digital brochure of the products, goods or services you offer. An updated and optimised website design will transform your business:
- It makes your brand more memorable.
- It gives the consumer buying confidence.
- It gives the consumer greater protection through enhanced security.
- It targets a very specific audience – your ideal customer.
- It uses the latest SEO techniques to gain your business more visibility.
- It focuses on the user experience and the customer journey through to checkout.
- Its responsive to different mobile devices.
Reviewing and updating your website should be a regular feature in your diary, but of course, life gets in the way - it is one of those jobs people reluctantly leave on their to-do list.
Digital Presence is a digital marketing agency and web design company (Christchurch based); we collaborate with people to help their businesses grow online. Whether you need your website updating, razing to the ground and rebuilding, or simply nurturing back to health, we can help you.
And more good news? We maintain your website, so you no longer have to worry about looking professional and contemporary, algorithms, security, or SEO content – leaving you plenty of time to do what you do best, running your business. Contact us today for a no-obligation free website audit and consultation. Call us on 0274 278047 or drop us a line at hello@digitalpresence.co.nz to learn more.
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