3 Web design trends for 2023

Web design is an ever-changing landscape. Just when you think you've got a handle on what makes a great website design, a new trend emerges, causing even the most creative website owners to second-guess themselves.

Should you re-evaluate the current design? Does the website align with your brand identity? Will the target audience appreciate it? While incorporating design trends can help meet user needs using the latest web design techniques, it's also crucial to evaluate which trends will serve your specific audience and brand for the next few years.

As you know, the user experience should be the priority in all that you do in digital marketing, and website design is no exception. Think about your customers before and after implementing any significant web design changes to ensure the alterations resolve their issues and provide an exceptional user experience.

1.  Enhanced negative space

Incorporating a generous amount of white, empty, or negative space around design elements has been a prevalent trend in minimalist design for some time. However, in 2023, white space is becoming increasingly more regarded, as more and more users seek a streamlined, app-like web experience.

Integrating an abundance of white space into your website design can help:

·        Direct users’ attention to where you want them to focus (hello CTA).

·        Elevate a website’s SEO to transform it into a more responsive web design.

·        Improve users’ interaction with the site and improve user experience.

Incorporating white space into a website design is one of the most effective web design best practices you can follow. It allows you to present a large amount of information in an easy-to-use and intuitive way.

2.  Simplified hero sections

The hero section is the prominent banner below the top menu on your homepage. It's the first website design element customers see on your website; it’s influence should not be underplayed.

Some business fall in the trap of providing as much information as possible on the homepage which results in cluttered hero sections. However, the reality is bombarding users with various images, videos, headings, and buttons right off the bat is a significant UX design mistake.

In 2023, a simplified hero section is in vogue. It reduces friction in the customer journey and makes your website design more navigable. While media-rich hero sections can grab attention, they can also be overwhelming and increase page load time causing users to leave the site before exploring it. Reducing the amount of media in the hero section creates a more balanced and less overwhelming design to capture the users' attention causing them to focus on the primary product – a boost for conversion rate optimisation.

3.  Confident typography

Using an oversized font elevates words into an engaging visual element, creating a unique and eye-catching look for your website. This 2023 approach can be used to convey important information while also enhancing the website design’s visual appeal.

Make a powerful bold statement with extra-large text to communicate the benefits of the products or service. Make use of an uncomplicated font and the white space for the message stand out further. This ensures the website design images remain prominent and make a striking impact.

To breathe new life into a website experiment with the latest 2023 website design trends. Deciding which direction to take any web design is a huge decision, so Digital Presence lessens the burden by providing mock homepages to showcase the different styles. (Plus, our clients enjoy a free new website design after three years as a thank you).

Digital Presence is a Christchurch web design services agency, and our custom web designs cater to the users' needs while keeping in line with the brand and distinguishing your business from the competition. If you would like to learn more about how Digital Presence helps business grow online call 0274 278047 or click here to arrange a free no-obligation chat.