by Fay Roe
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29 Apr, 2024
If you are facing the challenge of establishing your business’ online visibility and generating leads in an increasingly fierce and competitive market, Google Ads will be on your radar. They are revered as the ideal digital marketing solution for businesses with negligible SEO traction and an urgent need for quick results – a catalyst for increasing website visitors and, if executed well, generating sales. Why do businesses love Google Ads? Instant impact One of the most impressive aspects of Google Ads is its immediacy. From the moment a campaign is launched, the effects are palpable. Website visitor numbers surge, hot leads pour in, and, crucially, sales follow suit. Additionally, the instantaneous feedback loop offers unparalleled insights and allows for rapid adjustments to optimise performance. Measurable results Few other digital marketing channels offer the level of tracking and measurement that Google Ads does. With the click of a button, you glean invaluable insights into the performance of the campaign, from click-through rates to conversion metrics. This transparency means you can make informed tweaks and fine-tune your Google Ads strategies.